Food Analysis
A picture is worth a million words.
In this image on the right is a Coke advertisement from the 1950s. It shows a lovely woman simply holding a Coke in her right hand with the words "enjoy food" as a focal point. The woman is younger; she appears to be at a party or gathering as shown with the food tray presented and Cokes arranged for other guests. She must have money available to her because she is dressed in an evening gown. She has pearls around her neck along with studded earrings. She has her makeup finished and her hair is done. Enjoy food is important because it is the first words you see associated with lady. She is enjoying her time while having a Coke and the advertisements suggests we as the consumers should do the same.
in the marking industry, advertisements show that gender plays a huge role. Gender specific advertisements portray the woman as the caregiver in the family. The mother of the house should always be in charge in the kitchen and in order for her to display her love and affection she must prepare a delicious meal for everyone to consume; keeping the family happy. To show everyone she cares, she must provide for her family with the necessary means of survival (food). The1950s were no acceptation to this gender separation. Advertisements, including Coke were displaying the women as the stay-at-home-moms that should be in the kitchen cooking her love, and the men being the bread winners of the family to supporting their means of survival but in a less nurturing way.
Advertisements know what works and what does not. A loving, gentle woman in the kitchen preparing food is a lot more appealing and a lot easier on the eyes than a rough man that has just got home from work in a dirty uniform. These gender modifications still work in the advertisement world today. Women are portrayed differently than men, especially when it comes to food. Women cooking food for their families are as "American" as it can get.
In this image on the right is a Coke advertisement from the 1950s. It shows a lovely woman simply holding a Coke in her right hand with the words "enjoy food" as a focal point. The woman is younger; she appears to be at a party or gathering as shown with the food tray presented and Cokes arranged for other guests. She must have money available to her because she is dressed in an evening gown. She has pearls around her neck along with studded earrings. She has her makeup finished and her hair is done. Enjoy food is important because it is the first words you see associated with lady. She is enjoying her time while having a Coke and the advertisements suggests we as the consumers should do the same.
in the marking industry, advertisements show that gender plays a huge role. Gender specific advertisements portray the woman as the caregiver in the family. The mother of the house should always be in charge in the kitchen and in order for her to display her love and affection she must prepare a delicious meal for everyone to consume; keeping the family happy. To show everyone she cares, she must provide for her family with the necessary means of survival (food). The1950s were no acceptation to this gender separation. Advertisements, including Coke were displaying the women as the stay-at-home-moms that should be in the kitchen cooking her love, and the men being the bread winners of the family to supporting their means of survival but in a less nurturing way.
Advertisements know what works and what does not. A loving, gentle woman in the kitchen preparing food is a lot more appealing and a lot easier on the eyes than a rough man that has just got home from work in a dirty uniform. These gender modifications still work in the advertisement world today. Women are portrayed differently than men, especially when it comes to food. Women cooking food for their families are as "American" as it can get.